It wouldn’t be fair to say that Iceland is the most beautiful country in the world, but the breathtaking natural landscapes from this Northern Europe country makes it a place we should all consider visiting at least once in our lives.
As opposed to other countries in Europe, there’s no train in Iceland, as well as not that many buses available.
However, its highways and roads are an adventure on their own, and you will find incredible surprises on your ride (such as horses!) making it a great opportunity to rent a car with one of the many car rental companies in Iceland and witness what this island has to show.
It is never an easy task to decide for car rental company, and surprisingly, the options for renting a car in Iceland are abundant, with the most familiar international names, as well as several local options which are worth considering.
#1 – Blue 🏆
Blue Car Rental is an Icelandic car rental founded in 2010, and as many car rentals in the country, it is located near of Keflavík International Airport, within 300 meters of its entrance, but they also offer services in the capital Reykjavik.
Their fleet of cars is varied, with a wide range of vehicles to choose from, which can get you covered for everything you might be planning to do during your trip to Iceland.
If you will mostly be staying in Reykjavik, there are options on small cars, perfect for a family or a small group; but for those wanting to visit as much as they can, then a 4×4 vehicle will most likely be necessary for this adventure, and you will probably have more than one option available for rent.
Their main office is near of the Keflavík Airport, approximately a 4 minutes walk from the airport, but they do offer an airport shuttle service which will take you to their office to pick the car. They also have offices at the capital Reykjavik, as well as in the city of Keflavík.
Overall, a very good local company which knows the Icelandic landscape well enough to offer the best cars for your trip, and an overall good customer service and locations at the most visited places in the country.
#2 – Lagoon 🥈
For a very young, familiar Icelandic car rental company, yet a solid option that really looks after customer safety and comfort, Lagoon Car Rental is a great option that many happy travelers have given an opportunity to, and have had a good experience.
This company is surprisingly young, founded at 2015 with a small fleet of cars. But they have grown steadily, and grew their fleet with a variety of campers, for those who cannot resist the landscape of Island and would like to camp on the road.
As it is the case with most Icelandic car rentals, Lagoon offers a wide variety of vehicles, from small cars to move around Reykjavik and other cities, as well as 4×4 to really travel the Iceland, including studded tires to safely ride the Icelandic winter.
Lagoon Car Rental main location is at the Keflavík International Airport where pick ups are free of charge, while pickups at their office in Reykjavik charges an extra €59 fee, which is included on all of their rentals.
They also offer a shuttle service in the cities of Keflavík and Reykjavik at any part of the cities.
This is a solid local car rental option, which few years of existence may surprise when compare to the decent fleet and good customer service. The extra fee if you want a pickup outside of the airport might be inconvenient, but most travelers prefer to pick up and return at the airport.
#3 – Icerental 4×4 🥉
Founded in 2013 Icerental 4×4 is a family-owned local car rental company which has grown considerably in its six years of existence. This company does exactly what its name suggests: offering the best 4×4 vehicles for people to travel around Iceland safely and comfortably.
Their main office is located near the Keflavík International Airport and they offer a quite convenient airport shuttle service for free, which will take you to their office in the city of Keflavík.
Optionally, they can also deliver your car for a fee anywhere at Reykjavik, you just need to provide the address or the accommodation where you are staying in, and you’ll get you car.
Depending on where you would like to get to on you trip to Iceland, a 4×4 vehicle will be the best option, if not the only viable one, and for this cases, Icerental 4×4 might be the way to go.
#4 – Lotus 🔝
Lotus Car Rental is a popular option for local car rental company in Iceland which claims to offer transparent services, with no fees more than the ones stipulated at the moment of renting a car.
Their fleet offers all of the cars most people would need for a good ride in Iceland, from small cars to move around Reykjavik, to 4×4 vehicles to travel almost any road on the Icelandic highlands.
Their office is located at the Keflavík International Airport, where you can pick up your car as soon as you land to Iceland to start your adventure, or you can request them to drop off your car at any location both, in the cities of Reykjavik and Keflavík without having to pay any extra fee.
A company that might be appealing for their transparency at the moment of setting fees, which might be a concern, especially for those new to car rental companies.
#5 – Iceland Car Rental 🔝
This company with a very self-descriptive name is another very popular option among the many local car rentals available in Iceland.
Iceland Car Rental’s main office is located at the Keflavík International Airport, which makes it convenient for you to pick up your car as soon as you arrive to Iceland, but they do have an office in the capital Reykjavik, and they also offer a shuttle service from the airport to their parking lot.
Additionally, this company allows you to drop off your car in two towns: Akureyri and Egilsstaðir for a fee, which might be convenient for those staying at any of these places.
Overall, Iceland Car Rental is a solid option, with experience and good reputation, which can be another option to consider when deciding for a company to start your adventures in Iceland.
#6 – Camping Cars 🔝
Iceland is such a beautiful country, with a landscape so impressive, that it would be hard to only stay in Reykjavik. Which is why so many people decide to get a 4×4, a roof top tent, and go camping along the breathtaking Icelandic roads.
This is precisely what Camping Cars, another local Icelandic company, aims to help with, by offering the best vehicles for people wanting to do more than just ride the regular roads.
They are located at 5 minutes from the Keflavík International Airport, and an employee will wait for you at the airport on your arrival, for you to sign the paperwork and get your vehicle, and they also offer a shuttle to the airport once you have delivered the car free of charge.
If you are planning to take a different kind of vacation, really becoming part of the road, and staying at the wonderful Icelandic highlands on a comfortable roof top tent, then Camping Cars might be the company you are looking for.
#7 – Procar 🔝
Procar is a local car rental company in Iceland founded in 2009 which enjoys of a lot of popularity when it comes to renting a car in Iceland. Their office is located near to the Keflavík International Airport, and they offer a free shuttle service from the airport to their office.
When it comes to offices available, it might feel rather limited, but if you plan to get your car when you arrive to the airport, and drop it off the day you are leaving, this might not be an inconvenient.
Their prices are one of the things that attracts customers the most, as they offer good deals, and have 4×4 vehicles available to get to the beautiful Icelandic highlands.
When travelling to Iceland, Procar is certainly a company worth considering among the many local options available, as you might find the best deal for your trip. Do consider that you’ll need to pick up and drop off at the Keflavík Ariport only.
#8 – Hertz 🔝
When deciding for a company to rent a car in Iceland, choosing the local options is important and it’s worth doing so. But there’s nothing wrong about relying on the most popular international companies, such as Hertz.
Hertz is a heavyweight of the car rental industry, and they count with offices in several countries in the world, being Iceland yet another of their locations, and they do a very work here.
As a company with offices focused on Iceland, they do count with a fleet of 4×4 vehicles, as well as campers for those travelers wanting to be one with the Icelandic landscape.
If you travel often, and you have found yourself using Hertz for your car rentals, and especially if you are a member of their rewards program, you might want to keep getting more points by continue to choose Hertz for your Icelandic adventures.
#9 – Avis 🔝
Another famous company among the international car rentals which offer good services in Iceland is Avis Rent a Car, and they have several offices around the island, including one at the Keflavík International Airport, in the capital Reykjavik, and in other major cities such as Akureyri.
Avis in Iceland does make sure to provide a service that is adequate to the particularities of the Icelandic geography, counting with a fleet with 4WD or 4×4 cars to ride the Icelandic highlands.
They offer a free shuttle service in central Reykjavik which can be convenient, and if Avis is your car rental company of choice anywhere else in the world, you can still use the benefits of their rewards program in the island, which might be important for you.
#10 – Enterprise 🔝
Enterprise Rent-A-Car is another international car rental company offering their services in Iceland. As most international companies operating in Iceland, their main office at the Keflavík International Airport, as well as two locations at the capital Reykjavik: BSI Bus Terminal and the Skarfabakki Harbour.
This is a company with a very high reputation in the US, which might make you want to consider them for your trip in Iceland, which among other things, will allow you to continue to get points if you are affiliated to their rewards program.
Overall, Enterprise is a very good international car rental company which offers services in Iceland. Choosing them might be especially a good idea for those who are clients of Enterprise, and would like to get their services on their trip to Iceland.