Best Car Rental Companies in Iceland

Explore the TOP 30 car rental companies in Iceland for 2024. Find the best options for your travel needs and enjoy a seamless rental experience.

Embarking on an adventure in Iceland promises breathtaking landscapes, from volcanic terrains to icy glaciers. To navigate the land of fire and ice with ease, renting a car becomes indispensable. This guide serves as your compass in selecting the perfect car rental for an unforgettable Icelandic journey.

Compared to other European countries, there’s no train in Iceland, and not many buses are available. However, its highways and roads are an adventure on their own, and you will find incredible surprises on your ride (such as horses!) making it a great opportunity to rent a car with one of the many car rental companies in Iceland and witness what this island has to show.

It is never an easy task to decide on a car rental company, and surprisingly, the options for renting a car in Iceland are abundant, with the most familiar international names and several local options worth considering.

Whether you want to rent a car at Keflavik Airport, in Reykjavik, or ride a road trip in Iceland to visit Akureyri, Húsavík, Vík í Mýrdal, Seyðisfjörður, Siglufjörður, Kópavogur, or Selfoss, we have created the Ranking of the Best Car Rental Companies in Iceland in 2024 to help you choose your next car rental booking, which, by the way, you can do easily and at the best price on this website.

Please note: – The order of the companies in the ranking has been established by the average rating of these companies on Trustpilot, Google Reviews, Rentalcars, and the ratings entered by customers on our website. – This data has been updated as of April 2024.

RANKING OF THE TOP CAR RENTAL COMPANIES IN ICELAND IN 2024

#1 – Cars Iceland (9.8/10) Cars-Iceland-Rent-a-Car

Cars Iceland proudly stands at the pinnacle of Iceland’s best car rental companies, boasting an impressive score of 9.8 out of 10. With strategic locations spread across the most accessible points in Iceland, including Keflavik Airport and Reykjavik, Cars Iceland makes it convenient for travelers to start their Icelandic adventure as soon as they land.

The company distinguishes itself with an expansive fleet that caters to a wide range of needs, from compact cars for city travel to rugged 4x4s ideal for exploring Iceland’s challenging terrains. Customers frequently commend Cars Iceland for its exceptional customer service, transparent pricing, and overall quality and maintenance of their vehicles, highlighting their hassle-free rental experience. One of the main advantages of opting for Cars Iceland is their inclusion of numerous customer-centric features, such as comprehensive insurance packages, free GPS with every rental, and flexible cancellation policies.

The company’s dedication to offering an inclusive and straightforward rental experience is evident in their glowing customer reviews, which often point out the helpfulness of the staff in suggesting routes and providing insights to make the most out of the Iceland trip. For those searching for the best car hire in Iceland, Cars Iceland represents a blend of reliability, quality, and customer satisfaction that few can match.

Cars Iceland customer ratings:

  • ⭐ Excellent cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ⭐ Very quick pick-up process
  • ⭐ Very quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You cannot make a reservation at Cars Iceland through our website. Visit Carsiceland.com

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#2 – Lotus Car Rental (9.6/10) lotus-car-rental-logo

Lotus Car Rental, with a commendable score of 9.6 out of 10, ranks the second top choice for travellers seeking the best car rental in Iceland in 2024. Situated at key locations including Keflavik International Airport, Lotus Car Rental offers ease of access to visitors.

The company is renowned for its wide selection of new and well-maintained vehicles, from small cars to move around Reykjavik, to 4×4 vehicles to travel almost any road on the Icelandic highlands, ensuring a comfortable and safe driving experience across Iceland’s diverse landscapes. Lotus Car Rental stands out for its competitive pricing, no hidden fees policy, and a range of vehicles equipped to handle everything from city roads to rugged mountain paths.

Customers frequently praise Lotus Car Rental for its customer-focused approach, highlighting the ease of the booking process, the efficiency of pick-up and return services, and the friendly, informative staff, and 24/7 customer service. The availability of additional services, such as Wi-Fi hotspots, child seats, and extra insurance options, allows travellers to customize their rental packages to suit their specific needs.

The high satisfaction rate among customers is a testament to Lotus Car Rental’s commitment to quality and excellence, making it a go-to option for those seeking reliable car hire services in Iceland.

Lotus Car Rental customer ratings:

  • ⭐ Excellent cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ⭐ Very quick pick-up process
  • ⭐ Very quick drop-off process
  • 📍 Location: Outside the airport. Free Meet and Greet Service. One of their representatives meets customers at Keflavik airport and then takes them to their office to pick up the rental vehicle. They also offer a delivery service for those staying in Reykjavik and Keflavik city, in which the car is delivered to the customers’ accommodation.
  • 🛒 You cannot make a reservation at Cars Iceland through our website. Visit Lotus Car Rental

#3 – Go Car Rental (9.6/10) go-car-rental-logo-55px

Matching Lotus Car Rental with a score of 9.6 out of 10, Go Car Rental is celebrated for providing a top-tier car rental experience in Iceland. Located conveniently in Reykjavik and offering services from Keflavik Airport, Go Car Rental caters to a broad audience of visitors.

The company is applauded for its straightforward and friendly service, modern fleet, and commitment to ensuring a smooth rental experience from start to finish. Go Car Rental’s fleet is tailored to meet various travel needs, from economical options for city touring to 4x4s designed for Iceland’s more adventurous routes.

Customers often highlight Go Car Rental’s transparent pricing structure and the absence of hidden charges, which contributes to a trustful relationship between the company and its clients. The personal touch in customer service, including detailed guidance on driving in Iceland and personalized travel tips, sets Go Car Rental apart. This emphasis on customer satisfaction and quality service delivery secures its spot as one of the best car rental companies in Iceland for visitors looking for an effortless and enjoyable journey.

Go Car Rental customer ratings:

  • ⭐ Excellent cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ⭐ Very quick pick-up process
  • ⭐ Very quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service. The bus stop is located at the meeting point in the departures area of the terminal.
  • 🛒 You cannot make a reservation at Cars Iceland through our website. Visit Go Car Rental.

#4 – Iceland Cars (9.2/10) Iceland-Cars-Logo-100px

Iceland Cars earns its place in the hearts of drivers with a solid score of 9.2 out of 10, making it a preferred choice for those exploring the scenic beauty of Iceland.

With key pickup points located around Iceland, including major airports and cities, Iceland Cars offers unparalleled convenience to its customers. The company takes pride in its fleet of vehicles that are specifically chosen to navigate the unique Icelandic weather and terrain, ensuring a safe and reliable journey.

Iceland Cars is praised for its no-fuss booking process, competitive rates, and the variety of car options available, from compact cars for urban exploration to spacious SUVs for family trips. What sets Iceland Cars apart is its emphasis on customer experience, with reviews frequently mentioning the friendly and supportive staff who are always ready to assist with itinerary planning and offer practical advice on driving in Iceland.

The inclusion of comprehensive insurance options, free additional drivers, and unlimited mileage in rental packages reflects Iceland Cars’ commitment to providing value and peace of mind to its clients. This approach has cemented Iceland Cars’ reputation as a trustworthy and efficient car rental company in Iceland.

Iceland Cars customer ratings:

  • ⭐ Excellent cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ⭐ Very quick pick-up process
  • ⭐ Very quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You cannot make a reservation at Cars Iceland through our website. Visit Iceland Cars.

#5 – Blue Car Rental (9.0/10) blue-car-rental-logo-80px

Blue Car Rental, with a score of 9.0 out of 10, is an Icelandic car rental founded in 2010. Like many car rentals in the country, it is located near Keflavík International Airport, within 300 meters of its entrance, but it also offers services in the capital Reykjavik. The company is recognized for its broad fleet of new and well-maintained vehicles, catering to all types of visitors, whether you’re planning to navigate the city streets or venture into the rugged landscapes of Iceland.

Blue Car Rental is commended for its straightforward rental process, competitive pricing without hidden costs, and the comprehensive coverage included in its rental agreements. Customer reviews often highlight Blue Car Rental’s exceptional service, noting the cleanliness of the vehicles, the prompt and friendly staff, and the flexibility offered in rental terms. The company’s attention to detail, including offering extras like GPS navigation systems and Wi-Fi hotspots, further enhances the rental experience.

For those in search of the best car hire in Iceland, Blue Car Rental offers a blend of convenience, quality, and customer satisfaction that makes it a standout choice in the competitive car rental market. Overall, a very good local company that knows the Icelandic landscape well enough to offer the best cars for your trip, and overall good customer service and locations at the most visited places in the country.

Blue Car Rental customer ratings:

  • ✔️ Good cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Located 3 minutes walk next to the airport.
  • 🛒 You cannot make a reservation at Blue Car Rental through our website. Visit Blue Car Rental.
blue-car-rental-location-at-KEF
Image courtesy of Blue Car Rental

#6 – Route1 (9.0/10) route1-car-rental-iceland-logo

Route1, tying with Blue Car Rental with a score of 9.0 out of 10, is celebrated for its dedication to ensuring travelers have a memorable journey across Iceland. With convenient locations, including the major gateway at Keflavik Airport, Route1 offers easy access to their services right from the moment of arrival.

The company specializes in providing a wide array of vehicles, from fuel-efficient small cars perfect for city trips to robust 4×4 vehicles designed for Iceland’s challenging terrains. Route1 is distinguished by its commitment to offering personalized customer service, comprehensive insurance options, and competitive pricing without hidden fees, ensuring a transparent and straightforward rental experience.

Customers often express appreciation for Route1’s user-friendly booking process, the cleanliness and maintenance of the vehicles, and the company’s flexibility in accommodating last-minute changes. The attention to customer satisfaction, including free additional drivers and unlimited mileage options, positions Route1 as a highly recommended choice for those looking to explore Iceland with confidence and comfort.

Route1 Car Rental customer ratings:

  • ⭐Excellent cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You can book your rental car with ROUTE1 on our website.

Book Now!

#7 – Alamo (8.8/10) alamo-rent-a-car-100px

Alamo, with a strong score of 8.8 out of 10, stands out for its international reputation and reliable car rental services in Iceland. Offering a seamless rental experience from its location at Keflavik Airport, Alamo makes it convenient for international drivers to pick up their preferred vehicle upon arrival.

Alamo is known for its modern fleet that suits a variety of travel needs, from compact cars for efficient city touring to spacious SUVs and 4x4s ready for off-road adventures. The company prides itself on providing excellent customer service, competitive rates, and a straightforward rental process that includes a variety of insurance and add-on options to meet every traveler’s needs.

Alamo’s customers frequently highlight the efficiency and friendliness of the staff, the ease of the rental process, and the overall value for money. Alamo’s commitment to maintaining high standards of quality and service ensures a stress-free car rental experience for tourists and business visitorsalike, making it a solid choice for anyone seeking a dependable car hire company in Iceland.

Alamo customer ratings:

  • ⭐Excellent cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You can book your rental car with Alamo on our website.

Book Now!

#8 – Geysir (8.7/10) geysir-car-rental-logo-100px

Geysir Car Rental, scoring an 8.7 out of 10, is one of Iceland’s oldest and most respected car rental companies. With a prime location at Keflavik Airport and other convenient spots across Iceland, Geysir makes it easy for visitors to embark on their Icelandic adventure.

The company offers a diverse fleet of vehicles, including eco-friendly options and 4x4s capable of navigating the country’s more rugged landscapes. Geysir is acclaimed for its exceptional service, which includes comprehensive insurance packages, competitive pricing with no hidden costs, and flexible rental options tailored to fit the needs of its customers.

Reviewers often commend Geysir for its professional and courteous staff, the quality and cleanliness of the rental vehicles, and the smooth pick-up and return process. The company’s dedication to customer satisfaction and its rich history in the Icelandic car rental market make it a trustworthy option for those looking to rent a car from a company that combines local expertise with high standards of service.

Geysir customer ratings:

  • ⭐Excellent cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You can book your rental car with Geysir on our website.

Book Now!

#9 – Orange Car Rental (8.7/10) orange-car-rental-logo

Matching Geysir with an 8.7 out of 10, Orange Car Rental has made a name for itself by offering personalized and flexible car rental solutions in Iceland. The company boasts convenient pick-up locations, including Keflavik Airport, making it a breeze for drivers to access their rental car upon arrival.

Orange Car Rental is noted for its wide selection of vehicles that cater to all kinds of adventures, from compact cars for city tours to sturdy 4x4s for the rugged Icelandic countryside. The company’s emphasis on providing a friendly, hassle-free rental experience is evident in its competitive pricing, comprehensive insurance options, and the additional conveniences offered, such as GPS navigation and child seats.

Customers often highlight the outstanding customer service provided by Orange Car Rental, praising the staff for their helpfulness, the ease of the booking and rental process, and the overall quality of the vehicles. For travelers looking for a car rental company that goes above and beyond to ensure a pleasant and effortless rental experience, Orange Car Rental is a top contender.

Orange Car Rental customer ratings:

  • ⭐Excellent cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You can book your rental car with Orange on our website.

Book Now!

#10 – Europcar (8.6/10) europcar-logo-100px

Europcar, with a respectable score of 8.6 out of 10, is recognized globally for its high-quality car rental services, and its operation in Iceland is no exception. Conveniently located at Keflavik Airport as well as in major cities and towns across the country, Europcar offers visitors easy access to a wide range of vehicles, from economical models for budget-conscious travelers to luxury cars and 4x4s for those looking to explore Iceland in style.

The company is lauded for its professional service, straightforward booking and rental process, and the comprehensive range of options available, including various insurance and add-on packages. Customers frequently commend Europcar for its reliability, the condition of its vehicles, and the courteousness of its staff. The company’s focus on customer satisfaction, combined with its international standards and local expertise, makes Europcar a favored choice for many drivers seeking a trusted car rental company in Iceland.

Europcar customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Very good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: In terminal.
  • 🛒 You can book your rental car with Europcar on our website.

Book Now!

#11 – Lava Car Rental (8.5/10) lava-car-rental-logo-100px

Lava Car Rental, earning a score of 8.5 out of 10, shines as a customer favourite for its personalized service and commitment to providing high-quality vehicles for all types of journeys in Iceland. Founded in 2016, Lava Car Rental is a local family-owned car rental company offering brand-new and reliable cars in Iceland at affordable prices.

Their fleet consists of a wide range of economy cars, 4WD/SUVs, and campervan rentals in Iceland. With a convenient location near Keflavik Airport, Lava Car Rental ensures that visitors can quickly and easily pick up their vehicle upon arrival in Iceland.

Their main office is conveniently located just a few minutes’ drive from Keflavik International Airport and they offer a free shuttle service for pick-ups and drop-offs at the airport. They also offer delivery in Reykjavik for a supplement. If you are planning an adventure trip to Iceland, Lava Car Rental specialises in 4×4 vehicles, both SUVs and campervans, that are suitable to drive on the Highlands F-roads, gravel roads, and Iceland’s winter weather conditions.

Lava Car Rental is highly praised for its transparent pricing, comprehensive insurance options, and exceptional customer service, making the rental process smooth and straightforward for all customers. Reviews often highlight the friendliness and helpfulness of the Lava Car Rental staff, who are eager to provide travel tips and advice to ensure a memorable trip. The company’s focus on maintaining high standards of vehicle quality and customer satisfaction, combined with competitive rates and flexible rental options, makes Lava Car Rental a top choice for those seeking a reliable and enjoyable car rental experience in Iceland.

The company is known for its transparency: there are no hidden fees, has extensive knowledge about Iceland, and provides excellent customer service before, during, and after the trip. They are also convenient as they accept credit cards and debit cards.

Lava Car Rental customer ratings:

  • ⭐ Excellent cleanliness of the car
  • ✔ Good service at the rental desk
  • ⚠ Slow pick-up process
  • ✔ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service. The bus stop is located at the meeting point in the departures area of the terminal.
  • 🛒 You cannot make a reservation at Lava Car Rental through our website. Visit Lava Car Rental website.

Book Now!

#12 – Icerental 4×4 (8.4/10) iceland4x4-car-rental-logo

Icerental 4×4 specializes in providing high-quality 4×4 rental vehicles to adventurers looking to explore Iceland’s rugged landscapes, securing a score of 8.4 out of 10. Located conveniently for travelers, including options for pick-up at Keflavik Airport, Icerental 4×4 is an excellent choice for those planning to tackle Iceland’s more challenging terrains.

The company is renowned for its selection of 4×4 vehicles, tailored to meet the demands of Iceland’s diverse environments, from snowy paths to mountainous terrains. Customers frequently commend Icerental 4×4 for its dedication to safety, including offering vehicles equipped with the necessary features and accessories for off-road adventures.

The high level of customer service provided by Icerental 4×4 is consistently praised in reviews, with customers appreciating the detailed guidance and support offered by the company’s knowledgeable staff. With competitive pricing, comprehensive insurance packages, and a commitment to ensuring a seamless rental experience, Icerental 4×4 is a standout choice for those in search of a specialized 4×4 car rental company in Iceland.

Icerental 4×4 customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service. The bus stop is located at the meeting point in the departures area of the terminal.
  • 🛒 You cannot make a reservation at Icerental 4×4 through our website. Visit Icerental 4×4 website.

Book Now!

#13 – Enterprise (8.3/10) Enterprise_Rent-A-Car_Logo

Enterprise maintains its global reputation for quality and reliability in the Icelandic car rental market, scoring 8.3 out of 10. Known for its extensive network, Enterprise offers convenient rental locations throughout Iceland, including Keflavik Airport and major urban centers.

The company’s fleet features a wide variety of vehicles, from economical compacts for city driving to luxury vehicles and SUVs for a more comfortable and stylish journey across the country. Enterprise is praised for its exceptional customer service, competitive rates, and flexible rental terms, which include various insurance options and additional services to cater to the diverse needs of its customers.

Customers often highlight the professionalism of Enterprise staff, who are noted for their efficiency and readiness to assist with any inquiries, making the rental process both pleasant and straightforward. The emphasis on customer satisfaction and the provision of high-quality vehicles make Enterprise a preferred choice for travelers seeking a reputable and dependable car rental company in Iceland.

Enterprise customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service. The bus stop is located at the meeting point in the departures area of the terminal.
  • 🛒 You can book your rental car with Enterprise on our website.

Book Now!

#14 – Thrifty (8.2/10) Thrifty-Car-Rental-Logo

Thrifty, with a score of 8.2 out of 10, is recognized for offering affordable car rental options without compromising on service quality or vehicle reliability. Conveniently located at key entry points such as Keflavik Airport, Thrifty caters to a wide range of customers, from budget visitors to those seeking a more luxurious rental experience.

The company offers a diverse selection of vehicles, ensuring that customers can find the right car to suit their travel needs, whether it’s a compact car for city trips or a sturdy SUV for exploring the Icelandic countryside.

Thrifty is commended for its transparent pricing, efficient booking and rental process, and friendly customer service. Reviews often mention the value for money Thrifty provides, highlighting the company’s ability to offer competitive rates while ensuring a high standard of customer care and vehicle quality.

Thrifty’s focus on providing a straightforward and cost-effective rental experience makes it a popular choice among drivers looking for the best car hire options in Iceland on a budget.

Thrifty customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service. The bus stop is located at the meeting point in the departures area of the terminal.
  • 🛒 You can book your rental car with Thrifty on our website.

Book Now!

#15 – Green Motion (8.0/10) Green-Motion-Car-Rental-Logo-100px

Green Motion car rental, scoring an 8.0 out of 10, sets itself apart, focusing on eco-friendly rental solutions, and appealing to environmentally conscious travelers exploring Iceland. With locations including Keflavik Airport, Green Motion offers a seamless start to your Icelandic adventure, providing a fleet of fuel-efficient and hybrid vehicles that contribute to reducing carbon emissions.

The company is lauded for its commitment to sustainability, competitive pricing, and the quality of its customer service, ensuring a rental experience that aligns with the values of eco-minded drivers. Customers appreciate Green Motion for its straightforward rental process, the cleanliness and maintenance of the vehicles, and the knowledgeable staff who are ready to assist with any questions or concerns.

Offering a range of insurance options and additional services, Green Motion is the go-to car rental company in Iceland for those looking to minimize their environmental impact while enjoying the stunning beauty of the island nation.

Green Motion customer ratings:

  • ⭐ Excellent cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service. The bus stop is located at the meeting point in the departures area of the terminal.
  • 🛒 You can book your rental car with Green Motion on our website.

Book Now!

#16 – Ice Rental Cars (8.0/10) ice_rental_cars_logo

Ice Rental Cars, matching Green Motion with a score of 8.0 out of 10, is celebrated for its personalized approach to car rental in Iceland. Positioned conveniently for visitors, especially with services available at Keflavik Airport, Ice Rental Cars offers a tailored experience from the moment of arrival.

The company’s fleet includes a range of vehicles from economic models, perfect for city excursions, to more robust SUVs and 4x4s, designed for Iceland’s diverse and often challenging landscapes. Ice Rental Cars is particularly noted for its competitive pricing, transparent costs without hidden fees, and dedication to customer service, ensuring a smooth and enjoyable rental experience for every customer.

Reviews often emphasize the efficiency and friendliness of the staff at Ice Rental Cars, alongside the quality and maintenance of the vehicles on offer. Customers appreciate the company’s flexible rental options and comprehensive insurance packages, making Ice Rental Cars a reliable and value-for-money choice for those looking to explore Iceland.

Ice Rental Cars customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You can book your rental car with Ice Rental Cars on our website.

Book Now!

#17 – Hertz (7.8/10) hertz-car-rental-logo-100px

When deciding for a company to rent a car in Iceland, choosing the local options is important and it’s worth doing so. But there’s nothing wrong with relying on the most popular international companies, such as Hertz.

Hertz, with a score of 7.8 out of 10, upholds its international reputation for providing high-quality car rental services in Iceland. Known for its wide network of locations, including Keflavik Airport and various points across Iceland, Hertz offers travelers accessibility and convenience. Hertz is a heavyweight in the car rental industry, and they have offices in several countries in the world, being Iceland yet another of their locations, and they do a lot of work here.

Hertz Iceland, a franchise of Hertz, has been operating independently on the land of ice and fire for over 50 years with 13 rental locations across the country. Won the World Travel Award for Iceland’s leading car rental company for the fifth time in the year 2022, Hertz Iceland has once again delivered a promising ‘report’ in their service and rental cars.

As a company with offices focused on Iceland, they do count with a fleet of small, medium, and large sizes of 2WD and 4×4 vehicles, as well as campers and minibuses for those travellers wanting to be one with the Icelandic landscape.

Customers frequently praise Hertz for the reliability of their vehicles, the cleanliness and readiness of the cars upon pick-up, and the helpfulness of the staff, making it a trusted choice for both leisure and business visitors in Iceland. The brand’s commitment to maintaining high standards of quality and customer satisfaction secures its place as a go-to car rental company.

If you travel often, and you have found yourself using Hertz for your car rentals, and especially if you are a member of their rewards program, you might want to keep getting more points by continuing to choose Hertz for your Icelandic adventures.

Hertz customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: In terminal.
  • 🛒 You can book your rental car with Hertz on our website or Hertz.is website.

Book Now!

#18 – addCar (7.8/10) addcar-rent-a-car-logo

addCar, also scoring a 7.8 out of 10, distinguishes itself with a focus on providing affordable and flexible car rental options in Iceland. With strategic locations including near Keflavik Airport, addCar caters to a wide array of travel preferences, offering everything from compact city cars to larger SUVs and vans for group travel.

The company is recognized for its straightforward booking process, transparent pricing, and friendly customer service, aiming to make car rentals as hassle-free as possible for its customers. Reviews highlight addCar’s value for money, noting the competitive rates and the overall quality of the rental experience.

Customers appreciate the ease of pick-up and return processes, and the willingness of the staff to provide tips and guidance for travelling in Iceland, making addCar an appealing option for those seeking a budget-friendly car rental solution.

addCar customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You can book your rental car with addCar on our website

Book Now!

#19 – Sixt (7.6/10) sixt-rent-a-car-logo-100px

Sixt, scoring a 7.6 out of 10, offers a premium car rental experience with a wide selection of vehicles ranging from economical options to high-end luxury cars and SUVs.

Sixt Rent a Car was founded in 1912 in Munich, Germany, and is one of the largest car rental companies in Europe and a leading car rental company worldwide. Today it operates in more than 100 countries, with more than 2200 car rental offices around the world, and of course, also in the main locations in Iceland.

Conveniently located at Keflavik Airport and other major locations across Iceland, Sixt provides easy access to vehicles that cater to various budgets and preferences. The company is known for its modern fleet, excellent customer service, and comprehensive rental packages that include extensive insurance coverage and additional service options.

Sixt provides luxury, premium, convertible, and family cars as well, but at a fair price. Its fleet in Iceland features Toyota, Hyundai, Opel, Chevrolet, Ssangyong, Suzuki, Nissan, BMW, Volkswagen, and more premium car brands.

Customers often commend Sixt for the quality and maintenance of its vehicles, the efficiency of the rental process, and the professionalism of the staff. The company’s commitment to offering a premium service experience, combined with the flexibility to meet diverse customer needs, makes Sixt a favored option for those seeking a luxury car rental experience in Iceland.

Sixt customer ratings:

  • ✔️ Good cleanliness of the car
  • ⭐ Excellent service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You can book your rental car with Sixt on our website

Book Now!

#20 – Carwiz (7.5/10) carwiz-car-rental-logo

Carwiz, with a score of 7.5 out of 10, is gaining recognition in the Icelandic car rental market for its commitment to providing quality service and a wide range of vehicle options at competitive prices.

Located conveniently for drivers, including services from Keflavik Airport, Carwiz offers an array of vehicles to suit any travel need, from compact cars for city driving to more spacious SUVs and vans for family or group trips.

The company prides itself on its transparent pricing policy, no hidden fees, and its customer-centric approach, ensuring a straightforward and satisfying rental experience. Customer reviews frequently highlight Carwiz’s efficient booking process, the friendly and helpful nature of the staff, and the overall value for money.

The company’s focus on customer satisfaction and affordability, without compromising on vehicle quality or service standards, positions Carwiz as an attractive choice for visitors looking for a reliable car rental company in Iceland.

Carwiz customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ⚠️ Slow pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Meet & Greet – On the airport.
  • 🛒 You can book your rental car with Carwiz on our website

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#21 – Firefly (7.5/10) Firefly Logo

Firefly, tying with Carwiz at a score of 7.5 out of 10, offers an economical car rental solution for travelers in Iceland seeking affordability without sacrificing quality. With convenient locations, including at Keflavik Airport, Firefly makes it easy for drivers to access a vehicle upon their arrival in Iceland.

Firefly is a low-cost American car rental brand owned by The Hertz Corporation, and in Iceland, it provides a selection of compact, fuel-efficient cars that are perfect for navigating both the city streets and the scenic routes of Iceland. Firefly is appreciated for its straightforward rental agreements, competitive pricing, and no-fuss approach to car rental, aiming to provide a hassle-free experience for its customers.

Customers often praise Firefly for the ease of the rental process, the friendly and accommodating nature of the staff, and the value for money that the company offers. Firefly’s focus on simplicity and cost-effectiveness makes it a popular choice among budget-conscious travelers looking to explore Iceland.

Firefly customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ⚠️ Slow pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: In Terminal.
  • 🛒 You can book your rental car with Firefly on our website

Book Now!

#22 – Mex Rent a Car (7.3/10)mex rent a car company logo

Mex Rent a Car scores 7.3 out of 10, establishing itself as a reliable option for travellers seeking competitive car rental options in Iceland.

Located for convenience, including availability at Keflavik Airport, Mex Rent a Car provides a variety of vehicle choices from compact cars for city trips to more spacious vehicles for countryside adventures.

The company is recognized for offering affordable rates, a user-friendly booking process, and attentive customer service, ensuring that travellers have a positive rental experience from start to finish.

Reviewers often highlight the cost-effectiveness of Mex Rent a Car, alongside the cleanliness and reliability of the vehicles. The company’s dedication to offering economical rental solutions without compromising on service quality or customer support makes it an appealing option for those travelling in Iceland on a budget.

The company’s mission is to offer the best cars at the lowest price, having in its fleet recent models and a great variety of categories, from economy to SUVs and VANs; and its service is oriented to all types of customers, from tourists to executives on business trips and/or local customers.

Mex customers rated:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Outside the airport. Free shuttle bus service.
  • 🛒 You can book your rental car with Mex on our website

Book Now!

#23 – Lagoon Car Rental (7.2/10) lagoon-car-rental-logo

Lagoon Car Rental, with a score of 7.2 out of 10, is a familiar Icelandic car rental company, known for its personalized service and commitment to customer satisfaction. This company is surprisingly young, founded in 2015 with a small fleet of cars. But they have grown steadily, and grew their fleet with a variety of campers, for those who cannot resist the landscape of the Island and would like to camp on the road.

The company, featuring convenient pick-up and drop-off locations including Keflavik Airport, offers a wide range of vehicles to cater to different travel needs and preferences.

Lagoon Car Rental stands out for its friendly staff, reliable vehicles, and willingness to go the extra mile to ensure a smooth rental experience for every customer. Customers frequently commend Lagoon Car Rental for the quality of their customer service, including the helpfulness of the staff in providing travel tips and advice for exploring Iceland.

The company’s focus on creating a positive and hassle-free rental experience, combined with competitive pricing and a variety of vehicles, makes Lagoon Car Rental a worthy choice for those looking for a reliable car rental company in Iceland.

As is the case with most Icelandic car rentals, Lagoon offers a wide variety of vehicles, from small cars to move around Reykjavik and other cities, as well as 4×4 to travel Iceland, including studded tyres to safely ride the Icelandic winter.

Lagoon customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Very good service at the rental desk
  • ⚠️ Slow pick-up process
  • ⚠️ Slow drop-off process
  • 📍 Location: Outside the airport. Located 3 minutes walk next to the airport. The rental desk is located in the car rental area, right next to the terminal. Cars are provided on the Blue Car Rental desk.
  • 🛒 You cannot make a reservation at Blue Car Rental through our website. Visit Lagoon website.

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#24 – RAS Car Rental (7.2/10) ras-car-rental-logo

Matching Lagoon Car Rental with a score of 7.2 out of 10, RAS Car Rental offers a range of well-maintained vehicles suited to the diverse landscapes of Iceland. With a focus on providing quality service at competitive prices, RAS Car Rental caters to a broad spectrum of visitors, ensuring there’s a vehicle for every need and budget.

The company is praised for its efficient booking process, transparent pricing structure, and professional demeanour of its staff, making the car rental process seamless and stress-free.

Customers appreciate RAS Car Rental for the reliability of its vehicles, the ease of the rental process, and the attentive customer service, highlighting the company’s commitment to ensuring a satisfactory rental experience. RAS Car Rental’s dedication to customer satisfaction and its selection of quality vehicles position it as a solid option for travelers seeking a dependable car rental service in Iceland.

RAS Car Rental customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ⚠️ Slow pick-up process
  • ⚠️ Slow drop-off process
  • 📍 Location: Meet & Greet – On the airport.
  • 🛒 You can book your rental car with RAS on our website

Book Now!

#25 – Avis (7.1/10) avis-logo-100px

Avis, with a score of 7.1 out of 10, is a well-known international car rental brand that maintains its reputation for quality and reliability in the Icelandic car rental market. Offering a variety of pick-up and drop-off locations, including Keflavik Airport, Avis provides drivers with accessibility and convenience.

The company boasts a diverse fleet of vehicles, from economical models for city driving to luxury cars and SUVs for a more upscale travel experience. Avis is celebrated for its professional service, comprehensive rental packages, and dedication to customer satisfaction.

Reviews for Avis often highlight the brand’s global standards of service and vehicle quality, the professionalism of the staff, and the ease of the booking and rental process. Avis’s commitment to providing a high-quality rental experience, coupled with its wide range of vehicle options and flexible rental terms, makes it a preferred choice for many travelers visiting Iceland.

Avis in Iceland does make sure to provide a service that is adequate to the particularities of the Icelandic geography, counting a fleet with 4WD or 4×4 cars to ride the Icelandic highlands. They offer a free shuttle service in central Reykjavik which can be convenient, and if Avis is your car rental company of choice anywhere else in the world, you can still use the benefits of their rewards program on the island, which might be important for you.

Avis customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: In Terminal.
  • 🛒 You can book your rental car with Avis on our website.

Book Now!

#26 – ACE Rent a Car (7.0/10) ace-rent-a-car-logo-100px

ACE Rent a Car secures its spot in the Icelandic car rental landscape with a solid score of 7.0 out of 10. This company is appreciated for its competitive pricing and a variety of vehicles that cater to the needs of budget-conscious travelers.

With locations convenient for visitors, including options at Keflavik Airport, ACE makes it easy for visitors to access their services upon arrival. Customers value ACE Rent a Car for its straightforward rental process, the friendly customer service, and the overall value for money.

The fleet includes a range of options from compact cars ideal for city trips to larger vehicles suitable for the rugged terrain of Iceland, ensuring that all travel needs are covered.

ACE customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ✔️ Quick pick-up process
  • ⚠️ Slow drop-off process
  • 📍 Location: Meet & Greet – On the airport.
  • 🛒 You can book your rental car with ACE on our website

Book Now!

#27 – Budget (6.8/10) logo-budget-rent-a-car

Budget, with a score of 6.8 out of 10, lives up to its name by offering economical car rental options without compromising on service quality. Budget is a subsidiary of Avis.

Known for its worldwide reputation, Budget maintains a presence in Iceland with convenient locations, including near Keflavik Airport, facilitating easy pick-ups and drop-offs.

Customers appreciate Budget for its range of reliable vehicles, from economical models for tight budgets to more spacious options for family travel. Budget’s emphasis on providing a hassle-free rental experience, coupled with its competitive pricing and friendly service, makes it a good choice for drivers looking to explore Iceland while keeping costs low.

Budget customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ⚠️ Slow pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: In Terminal.
  • 🛒 You can book your rental car with Budget on our website.

Book Now!

#28 – Wheego (6.7/10) wheego-car-rental-logo

Wheego enters the Icelandic car rental market with a score of 6.7 out of 10, offering a straightforward and budget-friendly approach to car rental.

While relatively new or less known than some of its competitors, Wheego has started to make a name for itself with its no-frills service and a focus on providing basic, reliable transportation options.

With an easy rental process and a customer service team that’s ready to assist, Wheego appeals to visitors looking for simple and affordable car hire solutions in Iceland. Though reviews may vary, customers who prioritize cost over luxury often find Wheego to be a satisfactory option.

Wheego customer ratings:

  • ✔️ Good cleanliness of the car
  • ✔️ Good service at the rental desk
  • ⚠️ Slow pick-up process
  • ✔️ Quick drop-off process
  • 📍 Location: Meet & Greet – On airport.
  • 🛒 You can book your rental car with Wheego on our website.

Book Now!

#29 – FairCar (6.5/10) faircar-logo-car-rental

FairCar, scoring 6.5 out of 10, is recognized for its transparent approach to car rental, emphasizing fair pricing and clear communication.

Operating in key locations, including proximity to Keflavik Airport, FairCar seeks to offer travelers straightforward and honest car rental solutions. Customers are drawn to FairCar for its commitment to no hidden fees, a selection of well-maintained vehicles suitable for various types of travel, and a customer service team that’s both helpful and informative.

For those in search of a car rental company in Iceland that prioritizes integrity and simplicity, FairCar provides a reliable option.

FairCar customer ratings:

  • ⚠️ The cleanliness of the car should be better
  • ⚠️ Poor service at the rental desk
  • ⚠️ Very Slow pick-up process
  • ⚠️ Slow drop-off process
  • 📍 Location: Meet & Greet – On the airport.
  • 🛒 You can book your rental car with FairCar on our website.

Book Now!

#30 – Payless (6.5/10) Payless_Car_Rental_logo_100px

And the last on our ranking of the TOP car rental companies in Iceland, tying with FairCar at a score of 6.5 out of 10, Payless is recognized for delivering budget-friendly car rental options to travelers in Iceland.

With a focus on providing value for money, Payless offers a range of vehicles from compact cars for city driving to larger models for family trips. Located conveniently for visitors, including availability at Keflavik Airport, Payless strives to make the car rental process as smooth and cost-effective as possible.

Customers appreciate Payless for its straightforward rental policies, affordable rates, and friendly service, making it a viable option for those looking to explore Iceland without breaking the bank.

Payless is a subsidiary branch of Avis

Payless customer ratings:

  • ⚠️ Cleanliness of the car should be better
  • ⚠️ Poor service at the rental desk
  • ⚠️ Slow pick-up process
  • ⚠️ Slow drop-off process
  • 📍 Location: In Terminal.
  • 🛒 You can book your rental car with Budget on our website.

Book Now!

Guide and tips for choosing the ideal rental car in Iceland.

Is car rental a good idea in Iceland?

Yes!. Renting a car in Iceland is an excellent idea for visitors looking to explore the country’s unique landscapes and natural wonders at their own pace. Iceland’s attractions, such as waterfalls, glaciers, and volcanic landscapes, are spread out across the country, making a rental car a convenient option to access these sites.

It offers flexibility to create your itinerary, freedom to stop whenever you wish, and the opportunity to venture off the beaten path, something that’s harder to achieve with public transportation or guided tours. Moreover, it allows for visiting more remote areas that are not easily accessible by bus or might require multiple transfers.

Is it difficult to drive in Iceland?

In Iceland, you drive on the right-hand side of the road.

Driving in Iceland can be challenging, particularly for those unaccustomed to its diverse and rapidly changing weather conditions. Here are a few key points to consider:

  • Weather Conditions: Iceland’s weather can change suddenly, with conditions ranging from sunny to snowy or windy within a short period. This variability requires drivers to be vigilant and adaptable.
  • Road Conditions: The quality of roads varies significantly across the country. While the main Ring Road (Route 1) that circles the island is well-maintained and mostly paved, secondary roads, especially in rural areas and the Highlands, can be gravel, narrow, and sometimes impassable, especially after rain or during winter.
  • Winter Driving: Winter brings additional challenges, including ice and snow-covered roads, reduced visibility, and shorter daylight hours. Special care and preparations are required, such as possibly needing studded tires and always checking the weather forecast and road conditions before setting out.
  • Driving Laws and Regulations: Iceland has strict driving laws that visitors must adhere to, including mandatory headlight use at all times, no off-road driving to protect the delicate natural environment, and strict drink-driving laws.
  • F-roads: These are mountain roads that lead into Iceland’s Highlands and are only open during the summer months. They require a 4×4 vehicle to navigate safely due to rough terrain, river crossings, and steep grades.

Driving in Iceland offers unparalleled freedom to explore the country’s stunning landscapes at one’s own pace. Visitors should familiarize themselves with local driving laws, road conditions, and weather forecasts to ensure a safe and enjoyable experience.

How many days in Iceland is enough?

The ideal length of a visit to Iceland depends on your interests, the areas you wish to explore, and how in-depth you want your experience to be. Here’s a basic guideline to help plan your trip:

  • 3-5 Days: Perfect for a short trip focused on exploring the Reykjavik area and the Golden Circle, where you can see some of Iceland’s most famous sights, including Thingvellir National Park, Gullfoss Waterfall, and the Geysir geothermal area. You might also have time for a day trip to the South Coast to see waterfalls like Seljalandsfoss and Skógafoss, and the black sand beach at Reynisfjara.

  • 7-10 Days: Within a week to ten days, you can drive the Ring Road, which circles the entire country and covers many of Iceland’s top attractions, including the aforementioned spots plus others like the East Fjords, Lake Mývatn, and more of the North like Akureyri and Húsavík. This timeframe allows for a more comprehensive exploration of the country, though it still requires moving at a relatively brisk pace.

  • 2 Weeks or More: Two weeks or more allows for a leisurely pace around the Ring Road, including the possibility of exploring the Westfjords or the Highlands, which are more remote and less visited but incredibly beautiful. This timeframe is ideal for those who want to delve deeper into Iceland’s natural beauty, take their time at each location, engage in outdoor activities like hiking, and immerse themselves in the culture and landscapes.

Remember, travel times can be longer than expected due to winding roads, and you might find yourself wanting to stop frequently to take in the breathtaking views. If your schedule allows, adding extra days will enable you to explore more thoroughly and at a more relaxed pace. No matter how long you stay, Iceland’s stunning landscapes and unique attractions are sure to make an unforgettable impression.

Do I need a 4X4 in Iceland?

Whether you need a 4×4 in Iceland depends on several factors, including the time of year you’re visiting, the areas you plan to explore, and the road conditions you expect to encounter. Here’s a breakdown to help you decide:

  1. Visiting During Summer (May to September): If you’re sticking to the main roads, such as the popular Ring Road (Route 1) that circles the island, and not planning to venture into the Highlands or other off-road areas, a standard car should suffice. These main routes are well-maintained and accessible to 2WD vehicles.

  2. Exploring the Highlands or F-roads: If you aim to explore the Highlands or travel on F-roads, which are mountain tracks accessible only during the summer months, a 4×4 is necessary. These roads can be rough, with gravel surfaces, steep sections, and river crossings that require a vehicle with higher ground clearance and better traction.

  3. Visiting During Winter (October to April): A 4×4 is highly recommended for winter travel in Iceland. Even though the Ring Road is maintained throughout the year, weather conditions can quickly change, leading to snow, ice, and limited visibility. A 4×4 vehicle offers better handling and safety under these conditions, especially outside the main urban areas.

  4. Driving on Gravel Roads: Many secondary roads in Iceland, even those leading to popular tourist destinations, are gravel. While many of these are accessible with a 2WD vehicle, a 4×4 can provide a more comfortable and safer driving experience, particularly if you’re not used to driving on gravel.

  5. Your Comfort and Confidence: Consider your driving skills and comfort level. If you’re not confident driving in potentially challenging conditions or if you’re unfamiliar with rural and off-road driving, opting for a 4×4 could provide an extra level of security and peace of mind.

In summary, while a 2WD vehicle is sufficient for many tourists, especially those visiting mainly well-traveled areas in the summer, a 4×4 is a good investment for winter travel, exploring off the beaten path, and for anyone planning to drive on F-roads or in the Highlands.

How to find the cheapest car rental in Iceland?

Finding the cheapest car rental in Iceland requires a bit of research and strategy. Here are some tips to help you secure the best deal:

  1. Book Early: Prices tend to be lower when you book several months in advance. This also gives you a wider selection of vehicles to choose from.

  2. Compare Prices: Use car rental comparison websites to check prices across different companies. Websites like Kayak, Rentalcars.com, and Skyscanner can help you find the best deals by comparing prices from various rental agencies.

  3. Consider Smaller Local Companies: While international rental companies may offer more familiarity, local Icelandic car rental companies can sometimes offer better deals. Just make sure to read reviews and check their insurance policies and service quality.

  4. Avoid Airport Rentals: Picking up your car at the airport can be more expensive due to convenience charges and higher fees. Look for rental locations in Reykjavik or other cities that might offer lower rates, but weigh this against the cost and convenience of getting to these locations from the airport.

  5. Limit Additional Features: Extras like GPS navigation, additional drivers, or car seats can add up. Consider using your smartphone for navigation or bringing your car seats if possible to save money.

  6. Check Insurance Policies: Some credit cards offer rental car insurance as a benefit, which can help you save on purchasing additional insurance from the rental company. However, ensure it covers Iceland’s unique conditions (like gravel damage) and verify the coverage details before relying on this option.

  7. Look for Discounts and Promotions: Sometimes, rental companies offer discounts for longer rentals, early bookings, or through partnerships with airlines and hotels. Check for any available promotional codes or discounts before booking.

  8. Consider the Season: If your travel dates are flexible, consider visiting during the shoulder season (late spring or early autumn) when rental prices may be lower than the peak summer months.

  9. Choose the Right Vehicle: While 4×4 vehicles are popular for their versatility in Iceland, they are also more expensive. If you’re planning to stick to well-maintained roads and the Ring Road, a smaller, fuel-efficient car might be sufficient and cheaper.

By following these tips and taking the time to research and compare, you can find a more affordable car rental option for your trip to Iceland in 2024. Remember, the cheapest option may not always be the best choice for your needs, so consider what’s most important for your trip, whether it’s price, comfort, or vehicle capability.

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Renting a car in Iceland opens the door to exploring the island’s majestic landscapes at your own pace. By choosing the right vehicle and rental agency, and by following safety tips, your Icelandic road trip promises to be an adventure of a lifetime.

We hope you liked this article. Now you can continue reading our article about the differences between Avis, Budget, Hertz, Europcar, Payless, Sixt, Thrifty, Dollar, Alamo, National, and more.

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